Privacy Policy

April, 2016

This website, is operated by Riversport Rapids

This Privacy Policy applies only to the website and the pages contained on it.

This Privacy Policy applies to the personal information collected from this website. It does not apply to personal information that Riversport Rapids may collect offline.

This website may contain links to other websites that are not maintained or related to Riversport Rapids or any Riversport Rapids entity. These links are provided as a service to users; they are not sponsored by or affiliated with this website or any Riversport Rapids entity. Riversport Rapids has not reviewed any or all of the sites hyperlinked to or from this website and is not responsible for the content or privacy practices of other websites. These links are accessed at the user’s own risk, and Riversport Rapids entities make no representations or warranties about the content, completeness, or accuracy of these hyperlinked sites. Websites that are accessible by hyperlinks from this website may use cookies. Before providing personal information to them, we encourage you to read the respective website’s privacy statements. does not implicitly endorse third-party sites hyperlinked to this website.


By submitting your personal information on this website (for example, by completing an online form requesting a brochure), you agree that we may collect, use, store and disclose your personal information in the manner described in this Privacy Policy set forth below and elsewhere on the website.

Riversport Rapids Privacy Policy

Riversport Rapids is committed to both protecting the privacy of users of this website and to providing those users with various opportunities and services. This Privacy Policy covers how we treat personally identifiable and non-personally identifiable information collected when you visit and use this website and its features. Except as otherwise required by law, this policy does not apply to the practices of companies that Riversport Rapids does not own or control or to people that Riversport Rapids does not employ or manage.

Types of personal and non-personal information collected

You have the option of submitting personal information while visiting If you choose to provide it, Riversport Rapids collects this personal information. Personal information identifies or can be used to identify an individual. For example, it includes a name, home address, telephone number, and/or email address.

If you request information about Riversport Rapids products or services through the online form or via an email sent to Riversport Rapids we will collect your name, contact information, and any other information you provided. You can choose whether you want to receive regular Riversport Rapids-related updates and offers.

Like most websites, the website gathers traffic patterns, site-usage, and other aggregated data. This data is used to evaluate visitor preferences and website effectiveness. This aggregate data does NOT individually identify you.

This website is directed to adults at least 18 years old. When a user discloses personal information on this website, the user is representing that he or she is an adult.

How is the personal information that is collected used or shared?

We may use your personal information for various purposes. We may use your personal information to analyze the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs.

Unless you have informed us you do not wish to receive updates related to, we may also use your personal information to email or hard-copy mail such information. At any time, you can decide to decline further updates from us by sending an e-mail to with “UNSUBSCRIBE” in the subject line or by clicking unsubscribe on the email directly.

We do not sell or rent any of the personal information that you disclose to us to third parties. However, in certain instances, we may share your personal information with our affiliates, franchisees, agents, and lenders. You can opt-out at any time of direct marketing by emailing

We do not share or authorize third parties who are not affiliated with to make independent use of your information for their own purposes, such as for direct marketing.

We may disclose information to law enforcement agencies or others if we are legally required to do so. In addition, certain statutory authorizations may allow us to disclose personal information in emergency situations.

In conjunction with due diligence for or completion of a merger, reorganization, or sale to a third party of our company or a major portion of its assets, we may disclose, transfer, or sell the personal information collected through our website. Although we do not currently anticipate such an event, changes to our privacy practices may result.

Accessing your personal information

At your request, we will provide you with an opportunity to access and if necessary, correct the personal information that you submitted via the online form and that is stored in our database. To make a request, please e-mail us at We reserve the right to confirm the identity of the requester and limit the frequency of an individual’s requests.

This Privacy Policy may change

Like most companies, we reserve the right to update this Privacy Policy as needed. Each time it is updated, a new date will appear at the top. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it, and under what circumstances, if any, we will share it with other parties.

Use of Cookies

Use of cookies is an industry standard and you will find them at most major websites. Cookies are data that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies make surfing the internet easier by saving your passwords, purchases, and preferences while you are at a website.

The website uses cookies. By showing how and when visitors use the website, cookies help us see which pages and sections are popular and which are not. Improvements and updates to the website may be based on data such as total number of cookies to retrieve information from your computer that was not originally sent in a cookie. Except as described below, we do not use information transferred through cookies for any promotional or marketing purposes. We do not share this information with third parties, except with contracted technology vendors or if needed for a legal proceeding. Although highly unlikely, you may occasionally get cookies from our advertisers and/or partners. We do not control these cookies, and a different cookie policy may apply to them.

The use of advertising cookies sent by third-party servers is standard in the Internet industry. Most browsers are initially set to accept cookies. If you prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. (However, if you do so, it is possible that some pages / sections of a website will not function properly.)

Google Analytics website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.

Riversport Rapids uses Google Analytics features including

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

Riversport Rapids uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google AdWords, and Remarketing.

Riversport Rapids and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies such as the DoubleClick cookie together to inform, optimize, and serve ads based on visitor’s past visits to our website.

Riversport Rapids uses remarketing with Google AdWords (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.

The information generated by the cookie about your use of the website including your IP address will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however if you do this you may not be able to use the full functionality of this website. By using this website, you agree to the processing of data about you by Google in the manner and for the purposes explained in this paragraph.

This website uses Google AdWords

We use Google AdWords remarketing services to advertise on third party websites (including Google) to previous visitors to our website. Remarketing allows us to tailor our outreach to better suit your needs and only displays ads that are relevant to you. AdWords remarketing may appear in the form of an advertisement on the Google search results page, or a site in the Google Display Network, or display relevant ads tailored to your interests based on what parts of the Riversport Rapids website you have viewed or by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. Any data collected will be used in accordance with our privacy policy.

What is ReTargeting?

The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the site. Using Real Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using the service is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.

How can I remove myself from being ReTargeted? makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see Personalized Ads should simply email us at

Security of personal information

We have technology measures to protect any personal information you submit from misuse and loss, such as firewalls and password-protected areas using established industry standards. These measures are also designed to protect personal information from unauthorized access, modification, and disclosure Riversport Rapids. However, no data protection measures are entirely foolproof when data is transmitted and stored over the Internet.

Contacting Us

Any questions regarding this policy may be addressed to